With a high level of local competition in the industry, Morrison’s biggest issue was staying at the forefront of locals choice in appliances.
Only being able to utilise national marketing was not sufficient and Morrison’s felt they needed increased exposure.
We implemented a comprehensive, location based AdWords campaign that targeted searches for a range of products available at Morrison’s.
We designed and developed custom landing pages for the AdWords campaign that change depending on the season.
Giant also created Bus, taxi and print advertisements to complement the campaign and worked closely with a local production company on TV advertisements.
Morrison’s Betta now has a much larger presence in the local market and is resulting in an increase in foot traffic.
The physical campaign coupled with the digital marketing strategy has seen positive results for Morrison’s that have ultimately helped with their bottom line.